Have we been pronouncing IKEA wrong this whole time?

Is it my North American twang or a monkey-see-monkey-do effect? Whether I’m trained by mimicking commercials or we’re all seriously lacking a Swedish dialect, my world has been rocked after watching this adorable new IKEA kitchen commercial from Malaysia.

Click here to view the embedded video.

Did you hear it?

In presenting their new 2016 catalogue, the narrator pronounces IKEA as “Ick-kee-ya”. Meanwhile, here I’ve been saying “eye-kee-ya” my whole life! Where and when did “ick” become “eye’?

How do YOU pronounce IKEA?


Have we been pronouncing IKEA wrong this whole time?
Have we been pronouncing IKEA wrong this whole time?
Source: Style at home

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